May 03 2023
by Miss Afiya Haneef
As a solution provider to ecommerce brands in UK, UK and North America, SOVRAN GROUP LLC has learnt the advantage of being a fashion-clothing manufacturer in India. SOVRAN GROUP LLC is continuously evolving as tech savvy company to produce western high street fashion.
India itself is gaining attention from the global fashion leader and it’s certain that India would be next sourcing hub for the fashion. While Indian export sector is gaining popularity on ground of lower wages, a considerable portion of English speaking population and availability of quality made up fabric, cotton, silk, chiffon and jute etc.
SOVRAN GROUP LLC is invested heavily in technology and will continue to invest on augmented reality, artificial intelligence with providing personalize shopping experience to our wholesale customers. We’re also one step ahead in leveraging the social media to export our merchandise to the world.
The impact of the coronavirus pandemic has thought us to be innovative and supportive for personal lives, economy and for the environment. E-commerce industry has played a vital role in survival of mankind during this Covid-19 pandemic. SOVRAN GROUP LLC is working hand-in-hand with ecommerce players to provide tailor-fit solutions for their brand building, procurement, supply chain and also a helping hand in becoming a voice of their brands with providing of export services at their doorstep.
According to a 2019 McKinsey report, the growth in the apparel sector is also being driven by
increasing tech savviness among consumers. Ten years ago, technology was for the few, with
just five million smartphones in a country of 1.2 billion people and only 45 million
Internet users. These figures have since increased to 355 million and 460 million,
respectively, in 2018, and they are expected to double by 2021, when more than 900 million
Indian consumers will be online.
India’s apparel market will be worth $59.3 billion in 2022, making it the sixth largest in
the world, comparable to the United Kingdom’s ($65 billion) and Germany’s ($63.1 billion),
according to data from McKinsey’s FashionScope. The aggregate income of the addressable
population (individuals with more than $9,500 in annual income) is expected to triple
between now and 2025. According to Sanjay Kapoor, founder of Genesis Luxury, an Indian
luxury retail conglomerate, higher incomes are likely to create a whole new class of
consumer:“We are moving on toward the ‘gold collar’ worker. It’s a term that defines the
well-paid, highly paid professionals, who are happy to look good, happy to feel good,
and are expanding the consumption of today.”
SOVRAN GROUP LLC is thinking big, planning for the next 10 years and doing what it would need
to become a leader in the fashion export industry of India.